Creative merchandising ideas can help attract both new and regular customers. A good beverage partner will recommend tactics that you can employ to boost engagement and interest.

Merchandising Ideas

• Promote the artisanal nature of tea by offering a fun and descriptive, “tea menu” similar to a “wine menu”
• Create “tea flights” to allow customers to sample before they choose
• Consider attractive in-store signs and graphics that create interest
• Outside your store, place eye-catching teasers and window clings
• Tea is a visually appealing drink. Add a photograph of your flavored tea or mocktail to your tabletop menu or display

Your ideal beverage program partner should be providing the finest products, along with the insights, innovations and expertise to help ensure that your customers always enjoy the perfect beverage experience.

Content courtesy of Red Diamond Coffee & Tea