Cold Coffee is Red Hot
Although regular hot coffee is still the most popular choice, cold coffee continues to rise in popularity, especially among younger Millennial and Gen Z consumers. As iced tea has replaced traditional hot tea as the go-to drink for younger generations, many have projected that in the next decade, cold coffee will outpace hot coffee as the format of choice. Much like iced tea, cold coffee allows for more customizability with plant-based milks, alternative sweeteners, etc. Cold coffee can also be customized to be enjoyed in different dayparts as either a traditional breakfast drink or during lunch and dinner as part of a cocktail or mocktail during happy hour.
Your ideal beverage program partner should be providing the finest products, along with the insights, innovations, and expertise to help ensure that your customers always enjoy the perfect beverage experience.
Content courtesy of Red Diamond