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Getting to Know Today’s Tea Lover

According to the Tea Association, 159 million Americans drink tea on any given day. That translates to over 3.8 billion gallons of tea every single year! So, it’s easy to see why tea is the world’s most consumed beverage after water.

Generational Snapshots

Millennials and Gen Z Consumers

  • Are moving away from artificially flavored drinks and sodas
  • Look for drinks like tea that are “good for you”
  • Seek clean label, sustainability, and ethical sourcing

Gen X and Baby Boomer Consumers

  • Appreciate the purported health benefits of tea
  • Find tea appealing to boost their mental clarity
  • Like that tea mas slow down the aging process

Your ideal beverage program partner should be providing the finest products, along with the insights, innovations, and expertise to help ensure that your customers always enjoy the perfect beverage experience.

Content courtesy of Red Diamond