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Mini Cheesecakes Satisfy Consumer Needs

Food safety has always been top-of-mind in foodservice, yet COVID-19 has increased the need for even safer food preparation and serving practices, and along with it, has brought a greater demand for convenient take-home solutions in this heightened touchless world. Individually Wrapped Mini Cheesecakes meet the desire for both safety and convenience while offering takeout-friendly indulgent comfort. 

Drive Incremental Sales

Consumer behavior during the pandemic is likely to remain steady throughout 2021. A recent article from Restaurant Business highlights key learnings from a survey prepared by Buyer’s Edge Platform citing that “46% of consumers said they ordered more carryout and delivery in the last year, 33% reported that they plan to order more in the next 12 months, and 42% still prefer carryout or delivery at home”.1 And, consumers are seeking smaller portion sizes too, as “70% of consumers tend to opt for individual size servings – greater among Gen Z (78%) and Boomers (81%)”.2 Pre-packaged mini cheesecakes are the perfect portable solution to satisfy consumer cravings for single servings and provide a profitable add-on to boost incremental dollars to any carryout or delivery order. 

Join The Mini Movement

Industry studies point to a 5% growth of cheesecake sales in foodservice during 2020, despite the obvious downturn in restaurants, and cheesecake is trending upward, now appearing on 33% of all restaurant menus.3 New York Style and Strawberry have the highest menu penetration of cheesecake flavors, but Salted Caramel is climbing ranks in popularity with a “+41% expected 4-year growth trend”.4 While this comfort food staple is sweetening menus, so is its more petite counterpart. In fact, Datassential shows that mini cheesecake varieties have nearly 14% menu penetration with an expected 4-year growth of +16%4, showing big potential for this mini category. 

Premium Individually Wrapped Mini Cheesecakes provide an indulgent and safe single-serve option for consumers while giving operators a virtually labor-free solution to boost check averages on carryout and delivery orders. 

Content courtesy of Sara Lee Frozen Bakery 

1Consumer Trends, Restaurant Business, April 5, 2021

2IFMA CPP Snacking/G&G Report, August 2020

3Vending Market Watch, February 3, 2021

4Datassential Menu Trends™, April 2021