Entree Redi Wild Alaska Pollock - skyscraper - both - 08.25

Essity - Impress Your Guests - banner - OE - 03.17

Simplot GoodGrains - skyscraper - both - 01.20

Reel in Greater Appeal - skyscraper - both - 10.22

Campbells Culinary Reserve - Spicy Harissa - Flex with Big Flavor - banner - both - 08.15 - 10.31.25

Nestle - Hot Cocoa Bulk and Single-Serve Packets - skyscraper - both - 09.21

Seafood is Better - skyscraper - both - 05.21

Simplot Conquest Crispy Potato Strips - skyscraper - both - 01.20

Sugar Foods Barista Blend - banner - both - 04.17

Honest Earth - Better Potatoes for a Better World - skyscraper - both - 05.23

Sugar Foods Barista Blend - skyscraper - both - 04.17

Indiana Packers - All-in-One Pork Supplier - banner - both - 07.21

Hormel - Bacon 1 - Great Bacon in Half the Time - skyscraper - both - 02.20

Dan's Prize Corned Beef Pastrami - Simple, Tender - banner - both - 04.20

Rich's Plant-Based - Good Things Grow - banner - both - 11.20

Hormel - Bacon 1 - Less Time Less Grease Less Mess - banner - both - 02.20

Award Winning Flavor is Here - 2025 Food & Beverage Awards - banner - OE - 06.03 - 12.31.25

Nestle Minors Slow Simmered Stock - Free Sample - skyscraper - both - 02.20

Cargill - Truvia Sweet Customer Satisfaction Naturally - banner - both - 03.19

Sugar Foods ecoSticks Beautiful Inside and Out - skyscraper - both - 04.18

Hormel - Fire-Braised Chicken - Ease Your Operator's Kitchen - banner - both - 02.20

Savor the Experience - OE - banner - 09.29 - 12.28.25

Banner Ad - 2 - MM - Food calculator - Operator - Supersized

Deliver Flavor and Value with Galbani Mozzarella - skyscraper - both - 07.22

Diamond Crystal Kosher Salt skyscraper with chef - both - 04.23

Simplot GoodGrains - banner - both - 01.20

Performance Dairy Extra Melt - banner - both - 04.24

Tyson - Jimmy Dean - Loaded with Flavor - banner - both - 04.21

Entree Redi Wild Alaska Pollock - banner - both - 08.25

Catch of the Season - skyscraper - both - 07.22

Indiana Packers - Vertical Integration - skyscraper - both - 07.21

Savor the Experience - OE - skyscraper - 09.29 - 12.28.25

Hormel - Fire-Braised Chicken - Don't Labor Over Great Chicken - banner - both - 02.20

Wild Alaska Salmon Burger - skyscraper - both - 04.25

Simplot - Delivery Solved - Conquest Fries - skyscraper - both - 08.20

Campbells Culinary Reserve - Carnitas - See Every Bowl as Canvas - skyscraper - both - 08.15 - 10.31.25

Dan's Prize Pot Roast, Prime Rib, Short Ribs Time-Intensive Proteins Made Easy - banner - both - 04.20

Indiana Packers - Vertical Integration - banner - both - 07.21

Tyson - Bonici - Crave Chorizo - skyscraper - both - 04.21

Knorr's Cook with More Possibilities - skyscraper - both - 09.24

Jennie-O Premium Turkey Breast Products - Turkey that Turns Up the Quality - banner - both - 02.20

Diamond Crystal Kosher Salt banner - both - 04.23

Check Out the Major Products Product Guide - skyscraper - OE - 03.22

Hormel - Bacon 1 - You've Never Seen Bacon Like This - banner - both - 02.20

Kraft - Bold Flavor, New Home. - skycraper - both - 08.22

Simplot RoastWorks - skyscraper - both - 01.20

Knorr's Cook with More Possibilities - banner - both - 09.24

Fabri-Kal - Packaging solutions for environmental and off-premise needs - banner - both - 11.19

Sugar Foods - Turn Up the Beets Crispy Beets - skyscraper - both - 05.18

Sugar Food Traina California Dried Fruits - banner - OE - 10.19

Skyscraper Ad - MM - Cook - Operator

Empress 5-Compartment School Food Tray - 05.22

Performance Dairy Convenience and Consistency - banner - both - 04.24

Banner Ad - 3 - OE - Operator - supersized

Find Fresh Inspiration - skyscraper - both - 08.22

Nestle Vitality - Build a Refreshing Beverage Program - both - skyscraper - 04.20

Jennie-O Take Burgers Over the Top with Turkey - skyscraper - both - 03.20

Hormel - Fontanini - Handcrafted Family Recipes - skyscraper - both - 02.20

Grab 'n Go! Anytime. Every Time - banner - both - 07.23

Sugar Foods Deliver It Better - skyscraper - both - 04.20

Butterball - Your Trusted Partner - skyscraper - both - 07.19

Nestle White Cheddar Mac - Customize Creamy Comfort - skyscraper - both - 04.19

Tyson Cortona Pepperoni - skyscraper OE 1.23

Hormel - Bacon 1 - Full Case of Bacon No Grease - skyscraper - both - 02.20

Reel in Greater Appeal - both - banner - 10.22

Wild Alaska Burgers - banner - both - 04.25

Mini Cinnamon Swirl French Toast - banner - both - 09.23

Dixie Ultra Surface Systems - banner - both - 02.23

Diamond Crystal Kosher Salt banner with chef - both - 04.23

Simplot Harvest Fresh Avocado - banner - both - 01.20

Sugar Foods ecoStick Less Waste - banner - both - 10.16

Jennie-O Premium Turkey Breast Turkey that Turns Up the Quality - skyscraper - both - 02.20

Performance Dairy Craveable Flavor and Time Savings - banner - both - 04.24

Sugar Foods ecoStick Dispensers Beverage Station - skyscraper - both -10.16

Fabri-Kal - Packaging solutions for environmental and off-premise needs - skyscraper - both - 11.19

Skyscraper Ad - MM -  Beat - Operator

This Soup Can Do That Chicken Noodle - both - skyscraper - 10.03.25

Dan's Prize Sliced Meats Convenience - banner - both - 04.20

Basic American Crispy Craveable Operator banner ad - 12.17

Simplot Pineapple Perfected - RoastWorks - banner - both - 08.20

Certified Cage-Free Egg Bites - Portable, Protein-Packed Breakfast - banner - both - 09.23

Nestle - Hot Cocoa Single-Serve Packets - banner - both - 09.21

Rich's Plant Based and Gluten Free Crusts - skyscraper - both - 07.18

Simplot Delivery Solved - Conquest Fries - banner - both - 08.20

Basic American Shred Competition operator banner ad - 12.17

Nestle Vitality - Build a Refreshing Beverage Program - banner - both - 04.20

Sugar Foods ecoSticks Beautiful Inside and Out - banner - both - 04.18

Ambrosia Chocolate - skyscraper - both - 03.23

McCain - Takeout and Delivery Menu Ideas - banner - both - 05.20

Nestle White Cheddar Mac - Mac Pizza - banner - both - 04.19

Dan's Prize Pulled Meats Simplify the Kitchen - banner - both - 04.20

Sugar Foods ecoSticks Style and Substance - banner - both - 04.18

Cargill - Truvia Serve Americas Best Selling Stevia Sweetener - banner - both - 03.19

Wild Alaska Keta Salmon - banner - both - 08.25

Cargill - Truvia Serve America's Best-Selling Stevia Sweetener - skyscraper - both - 03.19

Wild Alaska Keta Salmon - skyscraper - both - 08.25

Simply Potatoes Low Sodium Mashed Potatoes - skyscraper - both - 09.23

Nestle White Cheddar Mac - Customize Creamy Comfort - banner - both - 04.19

Hormel - Fontanini - Handcrafted Meats - Unparalleled Flavor - banner - both - 02.20

Simplot Conquest Crispy Potato Strips - banner - both - 01.20

Every restaurant experiences the ebb and flow of customer traffic. While peak hours are usually bustling, those off-peak times can feel like a drag on revenue and resources. But what if you could transform those slow periods into opportunities for growth? With a little creativity and strategic planning, you can attract new customers, increase revenue, and build loyalty, even the crowds aren&rsquo;t naturally there. This article provides actionable strategies to help you make the most of your restaurants off-peak hours.
Before driving into solutions, it&rsquo;s crucial to understand when your off-peak hours occur. Analyze your sales data, reservation patterns, and foot traffic to identify the specific times and days when business is slow. This data will inform your strategies and ensure you&rsquo;re targeting the right periods.
One strategy to attract customers during slow times includes themed events and entertainment. Host special events that draw in a crowd and create a buzz. Examples include holding trivia night, live music, wine or beer tastings, cooking classes or comedy nights.
Targeted promotions and discounts can offer enticing deals that incentivize customer to visit during off-peak times. Happy hour specials, early bird specials, lunchtime deals, and student discounts can draw customers into your operation.
Providing an enhanced ambiance and atmosphere creates a more inviting and comfortable atmosphere during slow times. Dimming the lights, play relaxing music, offer comfortable seating, provide free wi-fi or create a cozy fireplace area.
Leverage technology and online ordering by making it easier for customers to order and enjoy your food, even when they can&rsquo;t dine in can increase traffic. Online ordering and delivery, curbside pickup, mobile ordering and loyalty programs are ways to consider adding to increase traffic.
Catering and private events are ways to utilize your kitchen and staff to cater events or host private parties during off-peak hours. Corporate catering, private parties and holiday parties add additional services and create income outside of traditional operating hours.
No matter which strategies you choose, effective marketing is essential. Social media, email marketing, websites, local partnerships and public relations are all ways to increase visibility to your operation. Sales Representative from manufacturers and distributors are here to support your needs and growth goals, reach out to your local sales representative for additional support for your ideas.
Content courtesy of General Mills Foodservice

With a little creativity and strategic planning, you can attract new customers, increase revenue, and build loyalty, even the crowds aren’t naturally there.

Turning Downtime into Dollars: Creative Strategies to Boost Restaurant Business During Off-Peak Hours

During the off-peak season for bars and restaurants, it can be challenging to maintain a steady flow of customers and generate revenue. However, with the right strategies in place, you can turn this quieter period into an opportunity to boost your business.
When is the Slow Season for Restaurants and Bars?
In the bar and restaurant industry, the off-peak season can pose challenges in maintaining a steady customer flow and generating revenue. However, with the right strategies in place, this quieter period can be transformed into an opportunity to boost business. It's important to understand when the off-peak season typically occurs and what factors contribute to its slow pace.
The off-peak season for bars and restaurants usually varies depending on the location and climate. In general, it tends to be during the winter months when people prefer to stay indoors due to colder weather or during periods when people are more focused on other activities, such as holiday celebrations or summer vacations. Other factors contributing to a slow off-peak season may include economic downturns, changes in customer preferences, or even local events that draw people away from dining out.
By recognizing these factors and tailoring your business strategies accordingly, you can navigate the off-peak season successfully and increase your revenue.
Why Is It Important to Prepare for the Slower Season?
It is important to prepare for it in order to ensure the long-term success of your business. By taking proactive steps and implementing effective strategies, you can make the most out of this slower period and set yourself up for success when the busier months return.
One reason why it is crucial to prepare for the off-peak season is to maintain a steady flow of revenue. During this time, customer traffic tends to decline, which can have a significant impact on your bottom line. By planning ahead and implementing strategies to increase revenue, you can offset the slower period and ensure that your business remains profitable.
Additionally, preparing for the off-peak season allows you to stay competitive in the market. Many other bars and restaurants may also experience a decline in business during this time, so it is important to stand out and attract customers who are still looking for dining options. By implementing creative marketing strategies, offering enticing promotions, and providing unique experiences, you can differentiate your establishment from competitors and attract a loyal customer base.
Preparing for the off-peak season also allows you to build customer loyalty. By offering special promotions, discounts, and loyalty programs during this time, you can incentivize customers to continue patronizing your business even when it's not as busy. This not only helps maintain revenue during the off-peak season but also builds a strong customer base that will continue to support your business throughout the year.
Preparing for the off-peak season is crucial for the success of your restaurant or bar. By implementing effective strategies, staying competitive in the market, and building customer loyalty, you can navigate the slower period successfully and set your business up for long-term success.
10 Strategies to Increase Revenue During the Off-Peak Season
Explore these effective strategies to boost your revenue and keep your bar or restaurant thriving even during the off-peak season. As a bar or restaurant owner, it can be challenging to maintain a consistent stream of revenue during the off-peak season when customer traffic tends to decline. However, by implementing the right strategies, you can turn this period into an opportunity to increase your revenue and attract more customers. Here are ten proven strategies that can help you navigate the off-peak season successfully and keep your establishment thriving. 1. Introduce Seasonal Specials and Promotions: Create enticing seasonal menus and promotions that highlight local ingredients or holiday-themed dishes. Offering limited-time discounts or happy hour deals can encourage customers to visit your establishment, even during slower periods. 2. Host Events and Theme Nights: Plan creative events and theme nights that cater to specific interests or celebrations. This can include trivia nights, live music performances, or even themed parties. By providing unique experiences, you can attract a diverse customer base and create a buzz around your bar or restaurant.
3. Collaborate with Local Businesses:&nbsp;Partner with neighboring businesses to create cross-promotional opportunities. For example, you can offer discounts to customers who show a receipt from a local store, or collaborate with a nearby brewery to host a beer tasting event. This collaboration not only helps increase your visibility but also strengthens the local community. 4. Utilize Social Media Marketing:&nbsp;Leverage the power of social media platforms to engage with your audience and promote your off-peak season offerings. Use eye-catching visuals, share customer testimonials, and run targeted ads to reach potential customers who may be looking for a place to dine or grab a drink during the quieter months. 5. Offer Loyalty Programs: Implement a loyalty program that rewards customers for their repeat visits. This can include earning points for every purchase, exclusive discounts, or even freebies for loyal patrons. By incentivizing customer loyalty, you can not only increase revenue but also build a strong customer base that continues to support your business.
6. Enhance Online Presence:&nbsp;Ensure your website is user-friendly, visually appealing, and regularly updated. Display your off-peak season promotions prominently, provide a detailed menu, and make it easy for customers to make reservations or place online orders. A well-designed website can attract potential customers and boost your credibility. 7. Leverage Email Marketing: Build an email list of customers and send regular newsletters featuring your off-peak season offerings, upcoming events, and exclusive deals. Personalize the content based on customers' preferences and previous interactions to make the emails more engaging and increase the likelihood of them visiting your establishment. 8. Offer Delivery and Takeout Options:&nbsp;Expand your revenue streams by providing delivery and takeout services during the off-peak season. This allows customers to enjoy your food and beverages from the comfort of their homes, attracting those who may prefer staying in during colder months or those who are unable to visit your establishment in person. 9. Collaborate with Influencers: Partner with local influencers or bloggers to promote your bar or restaurant to their followers. Offering them a complimentary meal or exclusive experience can encourage them to share their positive experiences with their audience, increasing your visibility and attracting new customers.
10. Launch Limited-Time Offers:&nbsp;Create a sense of urgency by offering limited-time discounts or promotions. This can include early bird specials, two-for-one deals, or exclusive menu items available temporarily. By tapping into the fear of missing out (FOMO), you can entice customers to visit your establishment and try out these time-limited offerings. By implementing these ten proven strategies, you can maximize your revenue potential during the off-peak season. Remember to adapt and customize these strategies to fit your bar or restaurant's unique identity and target audience. With the right approach, the off-peak season can become a profitable period for your business.
Source: Malika Wichner, <a href="https://academy.getbackbar.com/10-proven-strategies-to-increase-revenue-during-the-off-peak-season-for-bars-and-restaurants" target="_blank">Backbar</a>

With the right strategies in place, you can turn quieter periods into an opportunity to boost your business.

10 Proven Strategies to Increase Revenue during the Off-Peak Season for Bars and Restaurants

Archives

Marketing & Social Media

Turning Downtime into Dollars: Creative Strategies to Boost Restaurant Business During Off-Peak Hours

10 Proven Strategies to Increase Revenue during the Off-Peak Season for Bars and Restaurants