Tyson - Wright Brand Bacon - skyscraper - both - 04.21

Hormel - Bacon 1 - Great Bacon in Half the Time - skyscraper - both - 02.20

Catch of the Season - banner - both - 07.22

Jennie-O No Basic Burger Here - banner - both - 03.20

Essity - Clean Dry Hands - banner - OE - 03.17

Sunny Fresh Bacon and Cheese EggStravaganza - banner - both - 03.23

Wild Alaska Keta Salmon - banner - both - 08.25

Sugar Foods ecoSticks Beautiful Inside and Out - skyscraper - both - 04.18

Sunny Fresh Egg Patty and French Toast - banner - both - 03.23

Tyson Cortona Pepperoni - skyscraper OE 1.23

Hormel - Fontanini - Handcrafted Family Recipes - skyscraper - both - 02.20

Kraft - Bold Flavor, New Home. - skycraper - both - 08.22

Simplot RoastWorks - banner - both - 01.20

Sugar Foods Barista Blend - skyscraper - both - 04.17

Indiana Packers - Vertical Integration - skyscraper - both - 07.21

Skyscraper Ad - MM - Cook - Operator

Jennie-O Premium Turkey Breast Products - Turkey that Turns Up the Quality - banner - both - 02.20

Campbells Culinary Reserve - Cuban Baked Beans - Stylish as They are Delish - skyscraper - both - 08.15 - 10.31.25

Nestle Vitality - Build a Refreshing Beverage Program - banner - both - 04.20

Nestle Stouffer's Comfort Foods Beyond Compare - video - skyscraper - both - 01.20

Catch of the Season - skyscraper - both - 07.22

Honest Earth - Better Potatoes for a Better World - skyscraper - both - 05.23

Knorr's Cook with More Possibilities - skyscraper - both - 09.24

Basic American Crispy Craveable Operator banner ad - 12.17

General Mills - Gluten Free Options - banner - both - 03.18

Wild Alaska Salmon Burgers - banner - both - 04.25

Chef-mate We Can Better - skyscraper - both - 06.23

Simplot Pineapple Perfected - RoastWorks - banner - both - 08.20

Grab 'n Go! Anytime. Every Time - banner - both - 07.23

Nestle Stouffers Can Your Classics Do This Recipe Ideas - banner - both - 01.20

Sugar Foods ecoStick Less Waste - banner - both - 10.16

Nestle Stouffers White Cheddar Mac and Cheese - skyscraper - both - 08.18

Check Out the Major Products Product Guide - skyscraper - OE - 03.22

Hormel - Bacon 1 - Full Case of Bacon No Grease - skyscraper - both - 02.20

Essity - Impress Your Guests - banner - OE - 03.17

Simplot RoastWorks - skyscraper - both - 01.20

Reel in Greater Appeal - both - banner - 10.22

Simplot GoodGrains - skyscraper - both - 01.20

Entree Redi Wild Alaska Pollock - banner - both - 08.25

Award Winning Flavor is Here - 2025 Food & Beverage Awards - banner - OE - 06.03 - 12.31.25

Nestle Stouffer White Mac and Cheese - banner - both - 08.18

Nestle - Hot Cocoa Bulk and Single-Serve Packets - skyscraper - both - 09.21

Seafood is Better - skyscraper - both - 05.21

Butterball - Quality, Versatility, and Consistency - banner - both - 07.19

Nestle Minors Slow Simmered Stock - Free Sample - skyscraper - both - 02.20

Indiana Packers - All-in-One Pork Supplier - banner - both - 07.21

Performance Dairy Clarified Butter - banner - both - 04.24

Hormel - Fontanini - Handcrafted Meats - Unparalleled Flavor - banner - both - 02.20

Butterball - Your Trusted Partner - skyscraper - both - 07.19

Indiana Packers - All-in-One Pork Supplier - skyscraper - both - 07.21

Jennie-O Premium Turkey Breast Turkey that Turns Up the Quality - skyscraper - both - 02.20

La Ranchera Birria Base - both - 09.24

Sunny Fresh Egg Bake Bites - banner - both - 03.23

Mini Cinnamon Swirl French Toast - banner - both - 09.23

Nestle White Cheddar Mac - Customize Creamy Comfort - skyscraper - both - 04.19

Campbells Culinary Reserve - Mexican Corn - Global Flavors Out of this World Taste - skyscraper - both - 08.15 - 10.31.25

Ready to Eat Frozen Vegetables - banner - both - 03.23

Cargill - Truvia Sweet Customer Satisfaction Naturally - banner - both - 03.19

Rich's Plant Based and Gluten Free Crusts - skyscraper - both - 07.18

Reel in Greater Appeal - skyscraper - both - 10.22

Nestle - Hot Cocoa Single-Serve Packets - banner - both - 09.21

Tyson - Jimmy Dean - Loaded with Flavor - banner - both - 04.21

Diamond Crystal Kosher Salt banner - both - 04.23

Indiana Packers - Vertical Integration - banner - both - 07.21

Dixie Ultra Surface Systems - skyscraper - both - 02.23

Find Fresh Inspiration - skyscraper - both - 08.22

Nestle - Every Season is Pumpkin Season - skyscraper - both - 08.18

Sugar Foods ecoSticks Beautiful Inside and Out - banner - both - 04.18

Hormel - Fire-Braised Chicken - Ease Your Operator's Kitchen - banner - both - 02.20

Sugar Foods ecoSticks Style and Substance - banner - both - 04.18

Ambrosia Chocolate - skyscraper - both - 03.23

Wave of Inspiration - skyscraper - both - 05.22

Jennie-O Take Burgers Over the Top with Turkey - skyscraper - both - 03.20

Simplot Sidewinders - Bendy is Trendy - skyscraper - both - 01.20

Dixie Ultra Surface Systems - banner - both - 02.23

Simplot Conquest Crispy Potato Strips - banner - both - 01.20

Banner Ad - 1 - MM - Recipes - Operator - supersized

Performance Dairy Convenience and Consistency - banner - both - 04.24

Basic American Shred Competition operator banner ad - 12.17

Simplot Harvest Fresh Avocado - banner - both - 01.20

Sunny Fresh Egg Bake Bites - skyscraper - both - 03.23

Golden Tiger Vegetable Spring Roll - Elevate Dishes with Vibrant Flavor - OE - banner

Sugar Foods - Turn Up the Beets Crispy Beets - skyscraper - both - 05.18

Simply Potatoes Low Sodium Mashed Potatoes - skyscraper - both - 09.23

Banner Ad - 2 - MM - Food calculator - Operator - Supersized

Hormel - Bacon 1 - You've Never Seen Bacon Like This - banner - both - 02.20

Skyscraper Ad - MM - Heat - Operator

Empress 5-Compartment School Food Tray - 05.22

Cargill - Truvia Serve America's Best-Selling Stevia Sweetener - skyscraper - both - 03.19

Performance Dairy Craveable Flavor and Time Savings - banner - both - 04.24

Performance Dairy Extra Melt - banner - both - 04.24

Sugar Foods - Add Savory Beet Notes Crispy Beets banner - both - 05.18

Hormel - Fire-Braised Chicken - Now Serving Flame-Seared Perfection - skyscraper - both - 02.20

Simplot Conquest Crispy Potato Strips - skyscraper - both - 01.20

Diamond Crystal Kosher Salt skyscraper - both - 04.23

Performance Plus Food Safety - skyscraper - both - 09.21

Rich's Plant Based Cooking Creme - banner - both - 02.18

Simplot Harvest Fresh Avocados - skyscraper - both - 01.20

Simplot Sidewinders - Bendy is Trendy - banner - both - 01.20

Tyson - Hillshire Farm - Legendary Brand - skyscraper - both - 04.21

A menu is an instant glimpse of your restaurant. Adding enticing, engaging and exciting imagery of your food and drinks to it, can make all the difference in the world!
New full service and quick service restaurants are opening every day, global restaurant sales are increasing at a remarkable <a href="https://www.restaurantbusinessonline.com/consumer-trends/global-restaurant-scene-leaves-us-market-dust" target="_blank">annual pace of 5.6%</a>. Competition in the restaurant industry has never been fiercer, but this doesn&rsquo;t mean you have to be the biggest and baddest restaurant out there, you just need to out-smart the competition!
Consumers form a first impression in the <a href="https://www.inc.com/larry-kim/visual-content-marketing-16-eye-popping-statistics-you-need-to-know.html" target="_blank">first 50 milliseconds</a>, so make customers fall in love with your restaurant right away by displaying the right food imagery, remember to maintain a good first impression across all digital platforms and in your restaurant.
Your menu is more than a list of food and prices &ndash; it&rsquo;s the marketing asset that differentiates you from the competition. The biggest factor behind <a href="https://www.restaurantdive.com/news/77-of-diners-visit-restaurant-websites-before-going-survey-finds/562008/" target="_blank">diners&rsquo; decisions to visit a restaurant</a> after looking at its website, were the items on its menu.
So why not also use the power of pictures on your digital menu, to build lasting customer relationships and increase your profits? You&rsquo;ve heard it before: &lsquo;people eat with their eyes&rsquo;, a staggering <a href="https://candyfoxstudio.com/blog/why-food-photography-is-important-for-your-food-business" target="_blank">82% of people buy a dish</a> because of how it looks in a picture, and some restaurants have even <a href="https://www.snappr.com/enterprise-blog/high-quality-food-photos-can-increase-orders-on-restaurant-delivery-apps-by-35" target="_blank">increased their conversions by 25%</a> after adding images next to the items on their menu.
Now for the real question &ndash; is your digital menu online and does it grab your customer&rsquo;s attention? However, don&rsquo;t get us wrong, a digital presence and a digital menu doesn&rsquo;t guarantee sales. What will guarantee sales however, is a picture-based menu. Visual storytelling with pictures of your food can help you deliver a meaningful message, enhance the personality of your brand, and engage with an audience who resonates with your vision.
Here are a few more reasons why you need to include photos of your food and beverage offerings on your digital menu right now:
Get Millennials and Gen Z to notice you
These generations, which jointly comprise to over <a href="https://www.bloomberg.com/news/articles/2018-08-20/gen-z-to-outnumber-millennials-within-a-year-demographic-trends" target="_blank">64.5% of the global population</a>, possess a collective spending power that reaches into the trillions. They are true digital natives, value authenticity, are more <a href="https://www.globaldata.com/millennials-are-the-most-experimental-consumers-with-seniors-least-likely-to-try-new-products/" target="_blank">adventurous with their food selection</a>, and have the purchasing power to redefine industries. These generations have grown up with a camera in their pocket and they sure know how to use it. Therefore, if your digital menu is simply detailed with a price and product description, you&rsquo;re possibly losing out on a large potential target market.
According to a study, <a href="https://www.amraandelma.com/food-marketing-statistics/" target="_blank">86% of millennials</a> try a new restaurant after seeing food-related content online, this is yet another reason you should have your visual digital menu posted online and across all platforms.
Hungrier the stomach, larger the tab
Skilled food shots and mouth-watering imagery can stimulate an emotional response that strengthens customer relationships. Naturally, you want your customers jumping out of their seats in anticipation after taking one look at your food pictures. You guessed right, desire is the emotional trigger in this scenario.
Ever heard of the hunger <a href="https://www.healthline.com/nutrition/ghrelin#:~:text=Ghrelin%20is%20a%20hormone%20produced,function%20is%20to%20increase%20appetite." target="_blank">hormone ghrelin</a>? Well, this area of science can surely work in your favor! Ghrelin is responsible for telling your brain to seek out food, and every time your customers see a picture of something delicious and decadent on your menu, ghrelin quickly enters their bloodstream, stirring up an appetite.
This crafty tactic not only helps you generate far more customer engagement as opposed to a boring list of ingredients but is also what sets apart restaurants from their competitors. Guaranteeing you an increased ticket size and customer success.
Build Customer Trust &amp; Credibility
When it comes to food, people seek visual proof of satisfaction before shelling out money, and a customer is more likely to order from a menu that includes photos of every dish &ndash; after all, the more you show, the more you sell!
These days, customers have specific needs and cultured pallets. Providing customers an enticing and intriguing visual of their dish is how you can build your customer&rsquo;s trust, whilst setting out the standard on what to expect, leaving them eagerly awaiting their meal. A photo-based menu can even encourage customers to explore new dishes on your digital menu and make faster decisions. Helping you achieve accelerated table-turnovers.
Also, let&rsquo;s not forget that people tend to remember <a href="https://blog.hubspot.com/marketing/visual-content-marketing-strategy?__hstc=57681973.5af340e481f98b124f079098aef12bb6.1636698804098.1636788820242.1636789048137.4&amp;__hssc=57681973.1.1636789048137&amp;__hsfp=3844895883" target="_blank">only 10% of the information they read</a>. However, when you add a photo, that number spikes to a striking 65% &ndash; so by including fresh and compelling imagery, you are actually improving customer retention, whilst also attracting new guests who sees your online digital menu.
Evolve with the times
Are your competitors still using text-based menus, or worse, text-based PDF menu&rsquo;s? Then you are likely the trendsetter in your neighborhood. After all, we know that 65% of restaurant guests will no longer accept <a href="https://datassential.com/wp-content/uploads/2020/04/Datassential-Coronavirus15-04-23-20.pdf" target="_blank">physical menus</a> as a new rule, and who really wants to deal with the hassle of attempting to view a non- interactive PDF menu on their smartphone? Especially when QR code digital menus prove to be safer and more effective.
Brand building is one of the major challenges that restaurant owners face when establishing themselves as the go-to place in the market. Keep in mind, differentiation is key to survival &ndash; even if your competitors are cooking the same dishes you are, customers are still more likely to be drawn to the eye-catching food pictures on your digital menu.
According to a study, <a href="https://www.sciencedirect.com/science/article/pii/S0278262615300178" target="_blank">dramatic physiological changes</a> are seen in response &ldquo;professional&rdquo; food images, almost as if they have a plate of food right in front of them. But don&rsquo;t take the &ldquo;professional&rdquo; part to heart, any image is better than no image. With today&rsquo;s smartphone technology, the wonders of natural light, camera angle and the less is more effect, you can work your magic to get that picture perfect image of your dish.
Source: <a href="https://applova.io/blog/importance-of-food-imagery-in-your-online-digital-menu/" target="_blank">Applova</a>

A menu is an instant glimpse of your restaurant. Adding enticing, engaging and exciting imagery of your food and drinks to it, can make all the difference in the world!

A Feast For The Eyes: The Importance Of Food Imagery In Your Online Digital Menu

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A Feast For The Eyes: The Importance Of Food Imagery In Your Online Digital Menu