Wild Alaska Burgers - banner - both - 04.25

Simplot Conquest Crispy Potato Strips - skyscraper - both - 01.20

Why Dart Foam - banner - both - 08.26

Simplot Delivery Solved - Conquest Fries - banner - both - 08.20

La Ranchera Birria Base - both - 09.24

Fuel Foodservice Sales - banner - both - 07.26

Nestle - Hot Cocoa Bulk and Single-Serve Packets - skyscraper - both - 09.21

Entree Redi Wild Alaska Pollock - skyscraper - both - 08.25

Campbells Pacific Rose Chai Pistachio Milk - both - banner - 02.26

Sugar Foods Barista Blend - banner - both - 04.17

Kraft - Bold Flavor, New Home. - skycraper - both - 08.22

Campbells Masterbrand SnackCore Snyders Pieces - both - skyscraper - 02.26

Diamond Crystal Kosher Salt banner with chef - both - 04.23

Flattop Grillers - banner - both - 06.24.26

Fabri-Kal - Packaging solutions for environmental and off-premise needs - skyscraper - both - 11.19

Sunny Fresh Egg Bake Bites - banner - both - 03.23

Reel in Greater Appeal - skyscraper - both - 10.22

Knorr's Cook with More Possibilities - banner - both - 09.24

Performance Dairy Clarified Butter - banner - both - 04.24

Indiana Packers - All-in-One Pork Supplier - skyscraper - both - 07.21

Golden Tiger Vegetable Spring Roll - Elevate Dishes with Vibrant Flavor - OE - banner

Hormel - Bacon 1 - Great Bacon in Half the Time - skyscraper - both - 02.20

Mini Cinnamon Swirl French Toast - banner - both - 09.23

Sugar Foods ecoSticks Dress Your Table for Success - skyscraper - both - 04.18

Fuel Foodservice Sales - skyscraper - both - 07.26

Simplot Sidewinders - Bendy is Trendy - banner - both - 01.20

Tyson - Jimmy Dean - Loaded with Flavor - banner - both - 04.21

Diamond Crystal Kosher Salt banner - both - 04.23

Ready to Eat Frozen Vegetables - banner - both - 03.23

Skyscraper Ad - MM - Cook - Operator

Nestle Minors Slow Simmered Stock - Free Sample - skyscraper - both - 02.20

Cargill - Truvia Serve Americas Best Selling Stevia Sweetener - banner - both - 03.19

Essity - Clean Dry Hands - banner - OE - 03.17

Why Dart Fiber - skyscraper - both - 08.26

Nestle Stouffer's Comfort Foods Beyond Compare - video - skyscraper - both - 01.20

Hormel - Fire-Braised Chicken - We Cook It - Operators Take Credit - skyscraper - both - 02.20

Check Out the Major Products Product Guide - skyscraper - OE - 03.22

TamperGuard Snack Boxes - skyscraper - both - 08.26

Hormel - Fire-Braised Chicken - Ease Your Operator's Kitchen - banner - both - 02.20

Ambrosia Chocolate - skyscraper - both - 03.23

Compostable Fiber Hinged Trays - banner - both - 08.26

Campbells Culinary Reserve Jerk Chicken - both - banner - 02.26

Catch of the Season - banner - both - 07.22

Simplot Harvest Fresh Avocado - banner - both - 01.20

Hormel - Bacon 1 - You've Never Seen Bacon Like This - banner - both - 02.20

Sunny Fresh Egg Bake Bites - skyscraper - both - 03.23

Simplot Harvest Fresh Avocados - skyscraper - both - 01.20

Sugar Foods ecoSticks Beautiful Inside and Out - banner - both - 04.18

Butterball - Quality, Versatility, and Consistency - banner - both - 07.19

Hormel - Fontanini - Handcrafted Family Recipes - skyscraper - both - 02.20

Nestle White Cheddar Mac - Customize Creamy Comfort - banner - both - 04.19

Going Green - skyscraper - both - 08.26

Why Dart PET & RPET - skyscraper - both - 08.26

Sugar Foods ecoSticks Style and Substance - banner - both - 04.18

Nestle Stouffer White Mac and Cheese - banner - both - 08.18

Campbells Culinary Reserve Jerk Chicken - both - skyscraper - 02.26

Performance Dairy Convenience and Consistency - banner - both - 04.24

Banner Ad - 3 - OE - Operator - supersized

Catch of the Season - skyscraper - both - 07.22

General Mills - Gluten Free Options - banner - both - 03.18

Campbells Masterbrand SnackCore Crackers - both - skyscraper - 02.26

Campbells Culinary Reserve Thai Curry - both - banner - 02.26

Sugar Foods ecoStick Less Waste - banner - both - 10.16

Simplot Conquest Crispy Potato Strips - banner - both - 01.20

Wild Alaska Keta Salmon - banner - both - 08.25

Chef-mate We Can Better - skyscraper - both - 06.23

Basic American Crispy Craveable Operator banner ad - 12.17

Why Dart Foam - skyscraper - both - 08.26

Simplot GoodGrains - banner - both - 01.20

Simplot - Pineapple Perfected - RoastWorks - skyscraper - both - 08.20

Diamond Crystal Kosher Salt skyscraper with chef - both - 04.23

Entree Redi Wild Alaska Pollock - banner - both - 08.25

Nestle White Cheddar Mac - Mac Pizza - banner - both - 04.19

Why Dart Paper - banner - both - 08.26

Why Dart Paper - skyscraper - both - 08.26

Simplot Pineapple Perfected - RoastWorks - banner - both - 08.20

General Mills - Pillsbury Takeout and Delivery Tips - skyscraper - both - 04.20

Campbells Pacific Rose Chai Pistachio Milk - both - skyscraper - 02.26

Simplot RoastWorks - skyscraper - both - 01.20

Nestle Vitality - Build a Refreshing Beverage Program - both - skyscraper - 04.20

Seafood is Better - banner - both - 05.21

Sugar Foods ecoSticks Style and Substance - skyscraper - both - 04.18

Compostable Fiber Hinged Trays - skyscraper - both - 08.26

Hormel - Bacon 1 - Full Case of Bacon No Grease - skyscraper - both - 02.20

Campbells Masterbrand SnackCore Chips and Pretzels - 2 - both - skyscraper - 02.26

Compostable Fiber Dinnerware - skyscraper - both - 08.26

Savor Imports - banner - both - 06.24

Indiana Packers - Vertical Integration - skyscraper - both - 07.21

Jennie-O No Basic Burger Here - banner - both - 03.20

Banner Ad - 4 - PICs - Operator - supersized

Hormel - Bacon 1 - Less Time Less Grease Less Mess - banner - both - 02.20

Simply Potatoes Low Sodium Mashed Potatoes - skyscraper - both - 09.23

Campbells V8 Peach Mango and Pomegranate Blueberry - both - skycraper - 02.26

Diamond Crystal Kosher Salt skyscraper - both - 04.23

Nestle White Cheddar Mac - Customize Creamy Comfort - skyscraper - both - 04.19

Dixie Ultra Surface Systems - skyscraper - both - 02.23

Rich's Plant Based Cooking Creme - banner - both - 02.18

Find Fresh Inspiration - skyscraper - both - 08.22

Performance Plus Food Safety - skyscraper - both - 09.21

Rich's Plant Based Cooking Creme - skyscraper - both - 02.18

At the National Restaurant Association Show, Chicago restaurant content creator and social media strategist Hifsah Ahmed shared tips to transform digital engagement in a session titled &ldquo;How to Turn Followers Into Guests in the New Era of Social Media Marketing.&rdquo;
The way that diners discover restaurants has fundamentally changed, and operators need to get with the picture. Ahmed, who runs @SippinginChicago on Instagram and TikTok, focuses on using real-world traffic for restaurants, not just likes.
Here&rsquo;s what she said restaurant operators should know about translating engagement online into real-world results:
Previously, diners might Google something like &ldquo;the best steakhouse in Chicago&rdquo; once they&rsquo;re already in the city, but with social media, the chase starts before people even get there, because short-form video has become the primary engine of restaurant discovery. Consumers now decide where to eat based on what they see while scrolling through TikTok, Instagram Reels, or YouTube Shorts.
Brands&rsquo; social media profiles are now their digital storefronts &ndash; they communicate vibe, price point, crowd, and value proposition before a guest ever walks through the door. If a profile is outdated, inconsistent, or unclear, the restaurant is losing customers to competitors who show up more effectively in the feed.
Additionally, not all social media platforms are created equal. A silly video that generates views on TikTok may not perform similarly on a more serious, community-based platform like Facebook. Different platforms have different trends, and a video that capitalizes on a TikTok trends may flop somewhere like Instagram. Being able to differentiate what video fits where is important to showcase the best of a brand through each platform&rsquo;s specific lens.
Creator-led content comes across as authentic recommendations, while brand-generated content establishes an identity and messaging. There are different types of creators that can achieve different things in a brand/influencer partnership, and brands should match creator type to their goals.
Nano creators (1,000-10,000 followers) build hyper-local trust and drive neighborhood traffic; micro creators (10,000-100,000 followers) can balance how far content reaches while remaining authentic; macro creators (100,000+ followers) deliver large-scale and major awareness, especially for menu launches or new locations.
When working with creators, hire for what fits, not just follower count. Choose creators whose audience and tone align with your goals, whether that be local diners or travelers. Trust the creator&rsquo;s direction, as they know their audience best. It helps to give them key points and non-negotiables, but avoid scripting word-for-word as it comes across as inauthentic.
If you&rsquo;re looking for practical actions to take now, start with an audit of your profile. Make sure that your address, hours, highlights, and contact info are visible and up-to-date. Consistency is key: Prioritize short-form video and aim for a consistent posting schedule you can sustain, such as three to five posts per week or two to three reels per week. Add clear calls to action by linking to reservations or your menu in your profile, tagging your location, and mentioning special events in captions.
Don&rsquo;t plan content strategy around going viral, as it&rsquo;s never predictable and rarely sustainable. Instead, track engagement as indicators or content reach and future discovery.
Your social presence should clearly communicate who you are, what to expect, and why someone should choose you, repeatedly and authentically.
Source: Ally MacConchie, Nations Restaurant News

One influencer gives advice for brands looking to branch out on socials.

What Restaurant Operators Should Know about Social Media Strategy

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What Restaurant Operators Should Know about Social Media Strategy