Nestle Minors Slow Simmered Stock - Free Sample - skyscraper - both - 02.20

Tyson - Jimmy Dean - Loaded with Flavor - banner - both - 04.21

Nestle White Cheddar Mac - Mac Pizza - banner - both - 04.19

Find Fresh Inspiration - skyscraper - both - 08.22

General Mills - Gluten Free Options - banner - both - 03.18

Performance Dairy Craveable Flavor and Time Savings - banner - both - 04.24

Nestle Vitality - Build a Refreshing Beverage Program - both - skyscraper - 04.20

Tyson - Wright Brand Bacon - skyscraper - both - 04.21

Jennie-O Premium Turkey Breast Products - Turkey that Turns Up the Quality - banner - both - 02.20

Ready to Eat Frozen Vegetables - banner - both - 03.23

Sugar Foods Deliver It Better - skyscraper - both - 04.20

Future Menus 2024 - both - 08.01 - 12.31.24

Reel in Greater Appeal - skyscraper - both - 10.22

Sunny Fresh Egg Bake Bites - skyscraper - both - 03.23

Hormel - Fontanini - Handcrafted Family Recipes - skyscraper - both - 02.20

Performance Dairy Convenience and Consistency - banner - both - 04.24

Tyson Cortona Pepperoni - skyscraper OE 1.23

McCain - Tactical Takeout Webinar - skyscraper - both - 05.20

Seafood is Better - skyscraper - both - 05.21

Essity - Impress Your Guests - banner - OE - 03.17

Simplot Harvest Fresh Avocado - banner - both - 01.20

Nestle White Cheddar Mac - Customize Creamy Comfort - banner - both - 04.19

Hormel - Bacon 1 - Great Bacon in Half the Time - skyscraper - both - 02.20

Diamond Crystal Kosher Salt banner with chef - both - 04.23

Anchored in Alaska Keta Salmon and Entree Redi - skyscraper - both - 07.24

America's Original Seafood Family - banner - 02.24

Honest Earth - Better Potatoes for a Better World - banner - 05.23

Dixie Ultra Surface Systems - banner - both - 02.23

Diamond Crystal Kosher Salt banner - both - 04.23

Sunny Fresh Egg Patty and French Toast - skyscraper - both - 03.23

Certified Cage-Free Egg Bites - Portable, Protein-Packed Breakfast - banner - both - 09.23

Cooper Shreds Have Now Arrived - banner - 02.24

Nestle Stouffer's Comfort Foods Beyond Compare - video - skyscraper - both - 01.20

Hormel - Fire-Braised Chicken - Ease Your Operator's Kitchen - banner - both - 02.20

A Family of Fine Cheeses - skyscraper - both - 08.22

Rich's Plant Based Cooking Creme - banner - both - 02.18

TNT Burgers - Learn More - banner - both - 03.23

Mini Cinnamon Swirl French Toast - banner - both - 09.23

Honest Earth - Better Potatoes for a Better World - skyscraper - both - 05.23

Sunny Fresh Bacon and Cheese EggStravanganza - skyscraper - both - 03.23

Sugar Foods ecoSticks Dress Your Table for Success - banner - both - 04.18

Nestle Stouffer White Mac and Cheese - banner - both - 08.18

Sugar Foods ecoStick Less Waste - banner - both - 10.16

Sugar Foods ecoSticks Style and Substance - banner - both - 04.18

McCain - Rebuilding Your Biz - Episode 1 - Hack Your Way Back - skyscraper - both - 05.20

Sugar Food Traina California Dried Fruits - banner - OE - 10.19

Simplot - Pineapple Perfected - RoastWorks - skyscraper - both - 08.20

Nestle White Cheddar Mac - Mac Pizza - skyscraper - both - 04.19

Fabri-Kal - Packaging solutions for environmental and off-premise needs - banner - both - 11.19

Reel in Greater Appeal - both - banner - 10.22

Chef-mate We Can Better - skyscraper - both - 06.23

Indiana Packers - All-in-One Pork Supplier - banner - both - 07.21

Dan's Prize Pulled Meats Simplify the Kitchen - banner - both - 04.20

Wave of Inspiration - banner - both - 05.22

Hormel - Fire-Braised Chicken - We Cook It - Operators Take Credit - skyscraper - both - 02.20

Simplot Conquest Crispy Potato Strips - skyscraper - both - 01.20

Performance Dairy Extra Melt - banner - both - 04.24

Sunny Fresh Egg Bake Bites - banner - both - 03.23

Rich's Plant-Based - Good Things Grow - skyscraper - both - 11.20

Durable Safety Edge Foil Lids skyscraper ad - both - 10.17

Nestle Stouffers Can Your Classics Do This Recipe Ideas - banner - both - 01.20

Performance Dairy Extra Melt - Win Game Day - both - 09.01 - 09.30.24

Tork Free Clarity Foam Soap Starter Kit - banner - OE - 06.23

Sugar Foods Barista Blend - skyscraper - both - 04.17

Hormel - Fire-Braised Chicken - Don't Labor Over Great Chicken - banner - both - 02.20

Banner Ad - 3 - OE - Operator - supersized

Simplot Harvest Fresh Avocados - skyscraper - both - 01.20

Nestle - Hot Cocoa Bulk and Single-Serve Packets - skyscraper - both - 09.21

Chef-mate - Save Time without Sacrificing Quality - banner - both - 06.23

V8 - Give Customers Steady Energy - both - 01.24 - 12.31.24

Simplot GoodGrains - skyscraper - both - 01.20

Simply Potatoes Low Sodium Mashed Potatoes - skyscraper - both - 09.23

Dan's Prize Sliced Meats Convenience - banner - both - 04.20

McCain Free Takeout and Delivery Guide - banner - both - 05.20

McCain - We're Here to Help - Learn More - banner - both - 05.20

Essity - Clean Dry Hands - banner - OE - 03.17

Basic American Crispy Craveable Operator banner ad - 12.17

Sugar Foods Deliver It Better - banner - both - 04.20

Roland Foods - Discover the Roland Foods Pantry - skyscraper - both - 11.20

Sugar Foods ecoSticks Beautiful Inside and Out - banner - both - 04.18

V8 - Give Customers Steady Energy with the Drink that Drives Sales - both - 01.24 - 12.31.24

V8 - Put Pep in Their Step and Profit in your Pocket - both - 01.24 - 12.31.24

America's Original Seafood Family - skyscraper - both - 02.24

Sugar Foods ecoSticks Style and Substance - skyscraper - both - 04.18

Hormel - Fontanini - Welcome to Our Family Tradition - banner - both - 02.20

Savor Imports - banner - both - 06.24

Hormel - Bacon 1 - Less Time Less Grease Less Mess - banner - both - 02.20

Rich's Plant-Based - Good Things Grow - banner - both - 11.20

Hormel - Fire-Braised Chicken - Now Serving Flame-Seared Perfection - skyscraper - both - 02.20

Rich's Plant Based Cooking Creme - skyscraper - both - 02.18

Dixie Ultra Surface Systems - skyscraper - both - 02.23

Catch of the Season - skyscraper - both - 07.22

Hormel - Bacon 1 - You've Never Seen Bacon Like This - banner - both - 02.20

Banner Ad - 2 - MM - Food calculator - Operator - Supersized

Nestle Stouffers White Cheddar Mac and Cheese - skyscraper - both - 08.18

Simplot Conquest Crispy Potato Strips - banner - both - 01.20

Butterball - Your Trusted Partner - skyscraper - both - 07.19

Anchored in Alaska Keta Salmon and Entree Redi - banner - both - 07.24

Indiana Packers - All-in-One Pork Supplier - skyscraper - both - 07.21

Tasked with generating demand for dining out, foodservice marketers face a multifaceted challenge that can't be met with a single solution. Locations must balance digital-marketing tools like search engines, social media, and loyalty platforms with more old-school methods that get them out in the community, meeting potential guests and regulars. What is the most effective balance to strike?
Most eateries, including three in five restaurants, market themselves on social media. Restaurants were also significantly more likely than the on-site segment to cite community involvement, though on-site venues host local events just as often.
We asked operators: &ldquo;In the past year, what has been your most successful marketing initiative?&rdquo;
&ldquo;We get almost instant success when we run a text message special to our rewards club.&rdquo; - an owner of a fast-casual restaurant in the Northeast
&ldquo;Yelp reviews and owning the rights to our name on Google and Apple Maps searches.&rdquo; - an owner of a B&amp;I facility in the West
&ldquo;For us it was veggie dogs, which we advertised in vegan magazines and on targeted websites. It exceeded our expectations and set us up for return customers.&rdquo; - an owner-operator of a quick service restaurant in the West
Content courtesy of Unilever Food Solutions
Source:
Datassentials &ndash; Local-Store Marketing &ndash; September 2022

What is the most effective balance to strike in using various marketing channels to promote your restaurant?

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