Nestle Minors Slow Simmered Stock - Free Sample - skyscraper - both - 02.20

Rich's Plant-Based - Good Things Grow - banner - both - 11.20

Campbells Culinary Reserve Thai Curry - both - skyscraper - 02.26

Sugar Foods ecoStick Dispensers Beverage Station - skyscraper - both -10.16

Butterball - Quality, Versatility, and Consistency - banner - both - 07.19

Sugar Foods ecoSticks Style and Substance - banner - both - 04.18

Wild Alaska Salmon Burgers - banner - both - 04.25

Rich's Plant Based Cooking Creme - skyscraper - both - 02.18

Fabri-Kal - Packaging solutions for environmental and off-premise needs - banner - both - 11.19

McCain - Takeout and Delivery Menu Ideas - banner - both - 05.20

Simply Potatoes Low Sodium Mashed Potatoes - skyscraper - both - 09.23

Sugar Foods Deliver It Better - skyscraper - both - 04.20

Jennie-O Take Burgers Over the Top with Turkey - skyscraper - both - 03.20

General Mills - Pillsbury Takeout and Delivery Tips - skyscraper - both - 04.20

Basic American Shred Competition operator banner ad - 12.17

Fabri-Kal - Packaging solutions for environmental and off-premise needs - skyscraper - both - 11.19

Campbells Culinary Reserve Thai Curry - both - banner - 02.26

Butterball - Your Trusted Partner - skyscraper - both - 07.19

Reel in Greater Appeal - both - banner - 10.22

Sugar Foods Barista Blend - skyscraper - both - 04.17

Sugar Foods ecoSticks Dress Your Table for Success - banner - both - 04.18

Sugar Foods ecoStick Less Waste - banner - both - 10.16

Sugar Foods ecoSticks Beautiful Inside and Out - skyscraper - both - 04.18

Check Out the Major Products Product Guide - skyscraper - OE - 03.22

Rich's Plant Based Cooking Creme - banner - both - 02.18

Reel in Greater Appeal - skyscraper - both - 10.22

Grab 'n Go! Anytime. Every Time - banner - both - 07.23

Skyscraper Ad - MM - Cook - Operator

Sugar Foods ecoSticks Style and Substance - skyscraper - both - 04.18

Simplot Sidewinders - Bendy is Trendy - skyscraper - both - 01.20

Knorr's Cook with More Possibilities - banner - both - 09.24

Campbells Masterbrand SnackCore Crackers - both - skyscraper - 02.26

Hormel - Bacon 1 - Full Case of Bacon No Grease - skyscraper - both - 02.20

Campbells V8 Peach Mango and Pomegranate Blueberry - both - skycraper - 02.26

Skyscraper Ad - MM -  Beat - Operator

Entree Redi Wild Alaska Pollock - skyscraper - both - 08.25

Hormel - Fire-Braised Chicken - We Cook It - Operators Take Credit - skyscraper - both - 02.20

Wild Alaska Salmon Burger - skyscraper - both - 04.25

Simplot Harvest Fresh Avocado - banner - both - 01.20

McCain - Tactical Takeout Webinar - skyscraper - both - 05.20

Tyson - Wright Brand Bacon - skyscraper - both - 04.21

Nestle Stouffer's Comfort Foods Beyond Compare - video - skyscraper - both - 01.20

Nestle Vitality - Build a Refreshing Beverage Program - both - skyscraper - 04.20

Nestle Stouffers Can Your Classics Do This Recipe Ideas - banner - both - 01.20

Seafood is Better - banner - both - 05.21

Performance Dairy Clarified Butter - banner - both - 04.24

Simplot GoodGrains - skyscraper - both - 01.20

Sunny Fresh Egg Bake Bites - banner - both - 03.23

Catch of the Season - banner - both - 07.22

Rich's Plant Based and Gluten Free Crusts - banner - both - 07.18

Wild Alaska Keta Salmon - skyscraper - both - 08.25

Ambrosia Chocolate - skyscraper - both - 03.23

Stacked for Success - OE - banner - 05.01-08.31.26

Nestle White Cheddar Mac - Mac Pizza - banner - both - 04.19

Performance Plus Food Safety - skyscraper - both - 09.21

Indiana Packers - Vertical Integration - skyscraper - both - 07.21

Hormel - Fire-Braised Chicken - Don't Labor Over Great Chicken - banner - both - 02.20

Mini Cinnamon Swirl French Toast - banner - both - 09.23

Indiana Packers - Vertical Integration - banner - both - 07.21

Sugar Foods ecoSticks Beautiful Inside and Out - banner - both - 04.18

Find Fresh Inspiration - skyscraper - both - 08.22

Stacked for Success - OE - skyscraper - 05.01-08.31.26

Simplot - Delivery Solved - Conquest Fries - skyscraper - both - 08.20

Seafood is Better - skyscraper - both - 05.21

Nestle White Cheddar Mac - Mac Pizza - skyscraper - both - 04.19

Sugar Foods - Turn Up the Beets Crispy Beets - banner - both - 05.18

Sunny Fresh Egg Bake Bites - skyscraper - both - 03.23

Ambrosia Chocolate - banner - both - 03.23

Entree Redi Wild Alaska Pollock - banner - both - 08.25

Diamond Crystal Kosher Salt banner - both - 04.23

Campbells Pacific Rose Chai Pistachio Milk - both - banner - 02.26

Nestle - Every Season is Pumpkin Season - skyscraper - both - 08.18

Cargill - Truvia Sweet Customer Satisfaction Naturally - banner - both - 03.19

Hormel - Fontanini - Handcrafted Family Recipes - skyscraper - both - 02.20

Hormel - Fire-Braised Chicken - Now Serving Flame-Seared Perfection - skyscraper - both - 02.20

Honest Earth - Better Potatoes for a Better World - skyscraper - both - 05.23

Sugar Foods - Add Savory Beet Notes Crispy Beets skyscraper - both - 05.18

Tyson Cortona Pepperoni - skyscraper OE 1.23

Indiana Packers - All-in-One Pork Supplier - skyscraper - both - 07.21

Wild Alaska Keta Salmon - banner - both - 08.25

Tyson - Jimmy Dean - Loaded with Flavor - banner - both - 04.21

Jennie-O Premium Turkey Breast Products - Turkey that Turns Up the Quality - banner - both - 02.20

A Family of Fine Cheeses - skyscraper - both - 08.22

Dixie Ultra Surface Systems - skyscraper - both - 02.23

Simplot RoastWorks - skyscraper - both - 01.20

Performance Dairy Convenience and Consistency - banner - both - 04.24

Nestle Stouffer White Mac and Cheese - banner - both - 08.18

Knorr's Cook with More Possibilities - skyscraper - both - 09.24

Simplot - Pineapple Perfected - RoastWorks - skyscraper - both - 08.20

Essity - Clean Dry Hands - banner - OE - 03.17

Nestle Stouffers White Cheddar Mac and Cheese - skyscraper - both - 08.18

Banner Ad - 4 - PICs - Operator - supersized

Hormel - Bacon 1 - You've Never Seen Bacon Like This - banner - both - 02.20

Nestle Minors Slow-Simmered Stock - Free Sample - banner - both - 02.20

Banner Ad - 2 - MM - Food calculator - Operator - Supersized

Hormel - Bacon 1 - Less Time Less Grease Less Mess - banner - both - 02.20

Certified Cage-Free Egg Bites - Portable, Protein-Packed Breakfast - banner - both - 09.23

Campbells Masterbrand SnackCore Snyders Pieces - both - skyscraper - 02.26

Simplot RoastWorks - banner - both - 01.20

Indiana Packers - All-in-One Pork Supplier - banner - both - 07.21

Social media offers operators a visual way to share what's on the table. 44% of consumers have purchased a food, beverage, or ingredient just because they saw it on social media&mdash;meaning they are hungry for a sneak peek of your menu on their favorite scrolling platform!1 Here's some advice to help you make the most out of your social media accounts:
5 key takeaways to keep your customers&rsquo; social appetites fed 
<ol>
<li>Choose the right social platform for your audience.</li>
<li>Showcase your operations personality and unique menu items.</li>
<li>Use bold, trendy, and clean presentations to boost engagement.</li>
<li>You don&rsquo;t have to create the next brilliant dish, simple with a flair can still influence.</li>
<li>Promote your limited-time offers on social media to influence customer decisions.</li>
</ol>
Consider your platform
Between Boomers, Gen X, Millennials, and Gen Z, here is how use of social media platforms rank.1 As you look at which platform to post your content on, consider who your target audience is.
<table>
<tbody>
<tr>
<td style="text-align: center;" width="104">&nbsp;</td>
<td style="text-align: center;" width="104">
Total
</td>
<td style="text-align: center;" width="104">
Gen Z
</td>
<td style="text-align: center;" width="104">
Millennials
</td>
<td style="text-align: center;" width="104">
Gen X
</td>
<td width="104">
Boomers
</td>
</tr>
<tr>
<td width="104">
YouTube
</td>
<td width="104">
77%
</td>
<td style="text-align: center;" width="104">
82%
</td>
<td style="text-align: center;" width="104">
86%
</td>
<td style="text-align: center;" width="104">
77%
</td>
<td width="104">
61%
</td>
</tr>
<tr>
<td width="104">
Facebook
</td>
<td width="104">
75%
</td>
<td style="text-align: center;" width="104">
58%
</td>
<td style="text-align: center;" width="104">
78%
</td>
<td style="text-align: center;" width="104">
82%
</td>
<td width="104">
73%
</td>
</tr>
<tr>
<td width="104">
Instagram
</td>
<td width="104">
56%
</td>
<td style="text-align: center;" width="104">
76%
</td>
<td style="text-align: center;" width="104">
71%
</td>
<td style="text-align: center;" width="104">
51%
</td>
<td width="104">
27%
</td>
</tr>
<tr>
<td width="104">
TikTok
</td>
<td width="104">
36%
</td>
<td style="text-align: center;" width="104">
65%
</td>
<td style="text-align: center;" width="104">
44%
</td>
<td style="text-align: center;" width="104">
27%
</td>
<td width="104">
12%
</td>
</tr>
</tbody>
</table>
Show off your personality
Showcase your signature dishes in a format that excites customers and watch your traffic grow. Keep authenticity in mind for a share-worthy post. Show off the distinctive items that make your menu unique and stay true to your operation.
Go for a bold and trendy presentation
Bold presentations pay off big-time. When a dish looks delicious, it encourages consumer engagement on your social media platform. That kind of buzz can attract local traffic while giving your customers the perfect opportunity to share their experience on social media.
Simple pops!
You don't have to add fireworks to get foods noticed. Use white dishware to contrast with colorful food. Go with a thoughtful presentation that highlights a few distinctive elements, like a perfectly paired Caesar salad and crispy fries for girl-dinner, or a cheese-pull to a perfectly cooked burger. There's no need for fancy lighting, stick to natural light when taking pictures for the best results.
The value of promoting your limited-time offers on social media
More customers are planning which LTOs to try ahead of time, while impulse buys have dropped 12% since 2022.2 That&rsquo;s the power of showing up on social. When operators share their upcoming LTOs on social, customers can build excitement for the dining experience, especially when budgets are tight and every choice matters. Posting your LTOs isn&rsquo;t just promotion, it's a smart way to guide decisions, build confidence, and drive traffic with intent.
Happy Posting!
Content courtesy of Simplot Foods
1Like-worthy Insights, Social Media Sensations (March 2025) 2Datassential, Limited Time Offers (November 2025)

Here's some advice to help you make the most out of your social media accounts.

Using Social Media to Drive Traffic

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Using Social Media to Drive Traffic