As the cost of food, labor, and other expenses continue to rise, restaurant owners are facing the difficult decision of whether or not to raise prices. While raising prices is often necessary to stay in business, it can also be a major turnoff for your customers.

There are a number of things that restaurant owners can do to soften or mask a price increase without alienating their customers. Here are a few tips:

• Change the size of your portions. One of the easiest ways to mask a price increase is to keep some prices the same but reduce the size of your portions. This can be a win-win for both you and your customers. You'll save money on food costs, and your customers will still get a full meal.
• Offer a la carte options. Another way to mask a price increase is to offer a la carte options. This allows customers to choose the items they want and only pay for what they eat. This can be a great way to attract customers who are looking for a more affordable meal.
• Bundle items together. Bundling items together is another way to soften a price increase. For example, you could offer a combo meal that includes an entrée, a side, and a drink for a set price. This is a great way to get customers to spend more money without actually raising the price of any individual item.

The price of a meal is not just the cost of the food. It's also the cost of the experience. - Anthony Bourdain

• Offer discounts and promotions. Offering discounts and promotions is a great way to attract customers and mask a price increase. For example, you could offer a lunch special or a happy hour menu. You could also offer a discount for signing up for your email list, or a loyalty program that rewards customers for returning to your restaurant. Offering alternatives shows your customers that you're still trying to be affordable and that you value their business.
• Improve your customer service. One of the best ways to keep customers coming back, even if you raise your prices, is to improve your customer service. Make sure your staff is friendly and attentive, and that your restaurant is clean and inviting. When customers have a positive experience, they're more likely to overlook a small price increase.

By following these tips, you can increase prices without alienating your customers. This will help you keep your business afloat and continue to provide your customers with the food and service they love.

Source: RestaurantOwner.com