Frying in beef tallow is the way fries used to be made “back in the day”. Today, restaurants are rediscovering what made this prep method so popular to begin with. Beef tallow is seen as premium, indulgent, and nostalgic, bringing back the flavors guests remember.

A Bold Opportunity

• 62% of consumers (and 74% of younger consumers) are likely to visit a restaurant just for a unique fry offering¹
• Consumers say they’re willing to pay more for fries with better flavor (57%) and crunchier texture (44%), even higher among younger diners¹
• 53% of consumers are interested in a fry made with beef tallow, even higher among younger consumers (61%)¹

Content courtesy of Simplot Foods

¹Datassential Consumer and Operator Omnibus Results August 2025