Potatoes are more than just a side, they’re a versatile, cost-effective ingredient that works across the menu, from appetizers to desserts. Found on nearly 83% of U.S. restaurant menus¹, formats like mashed potatoes, hashbrowns, and potato-based desserts help operators streamline prep, reduce waste, and boost margins without increasing complexity.

Beyond their strong menu presence, current foodservice trends reveal notable shifts in production and value. Between July 2023 and June 2024, total potato volume in foodservice declined by 1.6%, yet overall market value rose by 2.4%, signaling steady demand despite tighter supply².

Potatoes offer operators unmatched versatility. Plain mashed potatoes can serve as a base for entrées, a side dish at dinner, or a component in appetizers. Hashbrowns are a breakfast staple, but they also shine in loaded presentations or as shareable small plates. For dessert, potato-based shortbread cookies deliver an unexpected but comforting sweet finish. These strategies resonate with diners: 53% of consumers say they would pay at least five dollars more for a main dish that includes potatoesᶟ.

This ingredient strategy also simplifies back-of-house operations. Kitchens can rely on foundational items, such as mashed or shredded potatoes, to build out multiple menu offerings. Cross-utilization supports inventory control, reduces food waste, eases labor demands, and ensures consistency.

Potatoes also pair easily with emerging flavor trends. Mashed potatoes can be served with globally inspired sauces, herbed hashbrowns with customizable dips, and shortbread cookies with seasonal fruit compotes. Labeling these items as gluten-free, vegetarian, or plant-forward adds diner appeal without adding operational complexity.

With adaptable forms like mashed potatoes, hashbrowns, and shortbread cookies, a single ingredient can anchor multiple menu categories. This streamlined approach boosts efficiency and helps drive profitability in today’s competitive foodservice environment.

Content courtesy of Idahoan Foodservice

¹Potatoes USA. “2024 Foodservice Menu Trends.” Potatoes USA, 2024 

^{2“U.S. Foodservice Potato Trends 2024: Declining Volumes but Rising Value Signals Market Resilience.”} Potatoes News, 2024 

^{3“Potatoes: A Profitable and Popular Menu Item for Restaurants.”} Spudman, 2023