Deliver Flavor and Value with Galbani Mozzarella - skyscraper - both - 07.22

Nestle White Cheddar Mac - Mac Pizza - skyscraper - both - 04.19

Catch of the Season - banner - both - 07.22

Cargill - Truvia Sweet Customer Satisfaction Naturally - banner - both - 03.19

A Family of Fine Cheeses - skyscraper - both - 08.22

Banner Ad - 4 - PICs - Operator - supersized

Banner Ad - 2 - MM - Food calculator - Operator - Supersized

Diamond Crystal Kosher Salt banner - both - 04.23

Hormel - Bacon 1 - Full Case of Bacon No Grease - skyscraper - both - 02.20

Sugar Foods - Add Savory Beet Notes Crispy Beets skyscraper - both - 05.18

Banner Ad - 1 - MM - Recipes - Operator - supersized

Honest Earth - Better Potatoes for a Better World - skyscraper - both - 05.23

Reel in Greater Appeal - both - banner - 10.22

Sunny Fresh Egg Patty and French Toast - banner - both - 03.23

Sugar Foods Barista Blend - banner - both - 04.17

Rich's Plant Based and Gluten Free Crusts - skyscraper - both - 07.18

Tyson - Wright Brand Bacon - skyscraper - both - 04.21

Nestle Minors Slow-Simmered Stock - Free Sample - banner - both - 02.20

Simplot Conquest Crispy Potato Strips - banner - both - 01.20

Skyscraper Ad - MM - Heat - Operator

Sunny Fresh Bacon and Cheese EggStravaganza - banner - both - 03.23

Tork One Napkin - banner - OE - 03.17

Dixie Ultra Surface Systems - banner - both - 02.23

Hormel - Bacon 1 - You've Never Seen Bacon Like This - banner - both - 02.20

Ambrosia Chocolate - banner - both - 03.23

Simplot Sidewinders - Make Waves - skyscraper - both - 01.20

Rich's Plant-Based - Good Things Grow - banner - both - 11.20

Jennie-O Take Burgers Over the Top with Turkey - skyscraper - both - 03.20

Tyson - Bonici - Crave Chorizo - skyscraper - both - 04.21

Hormel - Bacon 1 - Great Bacon in Half the Time - skyscraper - both - 02.20

Grab 'n Go! Anytime. Every Time - banner - both - 07.23

Global Fusion Operator Promo - OE - banner - 05.26 - 08.24.25

Shrimp that Brings the Big Picture - skyscraper - both - 11.22

Skyscraper Ad - MM - Cook - Operator

Cargill - Truvia Sweet Customer Satisfaction Naturally - skyscraper - both - 03.19

Simplot Sidewinders - Bendy is Trendy - skyscraper - both - 01.20

Dan's Prize Corned Beef Pastrami - Simple, Tender - banner - both - 04.20

Sunny Fresh Egg Bake Bites - skyscraper - both - 03.23

Knorr's Cook with More Possibilities - skyscraper - both - 09.24

Simplot RoastWorks - skyscraper - both - 01.20

Nestle White Cheddar Mac - Customize Creamy Comfort - banner - both - 04.19

Tork Free Clarity Foam Soap Starter Kit - banner - OE - 06.23

Sugar Foods ecoStick Less Waste - banner - both - 10.16

Nestle - Hot Cocoa Single-Serve Packets - banner - both - 09.21

Hellmann's Vegan Dressing & Spread - skyscraper - OE - 10.22

Campbells Snacks Spice Up Your Shelves - skyscraper - both - 05.14 - 07.31.25

Dan's Prize Sliced Meats Convenience - banner - both - 04.20

Sugar Foods ecoStick Dispensers Beverage Station - skyscraper - both -10.16

Sunny Fresh Egg Bake Bites - banner - both - 03.23

Nestle Stouffer's Comfort Foods Beyond Compare - video - skyscraper - both - 01.20

Sugar Foods - Turn Up the Beets Crispy Beets - skyscraper - both - 05.18

Empress 5-Compartment School Food Tray - 05.22

Rich's Plant Based Cooking Creme - banner - both - 02.18

Simplot Delivery Solved - Conquest Fries - banner - both - 08.20

Tork Compact Foodservice Cloths - skyscraper - both - 07.17

Hormel - Fontanini - Handcrafted Meats - Unparalleled Flavor - banner - both - 02.20

Mini Cinnamon Swirl French Toast - banner - both - 09.23

Fabri-Kal - Packaging solutions for environmental and off-premise needs - banner - both - 11.19

Simplot Sidewinders - Bendy is Trendy - banner - both - 01.20

Find Fresh Inspiration - skyscraper - both - 08.22

Basic American Crispy Craveable Operator banner ad - 12.17

Simplot - Delivery Solved - Conquest Fries - skyscraper - both - 08.20

Sunny Fresh Bacon and Cheese EggStravanganza - skyscraper - both - 03.23

Performance Dairy Craveable Flavor and Time Savings - banner - both - 04.24

We're All in On Chicken - banner - both - 04.01 - 07.01.25

Nestle - Every Season is Pumpkin Season - skyscraper - both - 08.18

Skyscraper Ad - MM -  Beat - Operator

Sugar Foods - Add Savory Beet Notes Crispy Beets banner - both - 05.18

Essity - Impress Your Guests - banner - OE - 03.17

Indiana Packers - All-in-One Pork Supplier - banner - both - 07.21

Kraft - Bold Flavor, New Home. - skycraper - both - 08.22

Hormel - Fontanini - Handcrafted Family Recipes - skyscraper - both - 02.20

Sugar Foods ecoSticks Beautiful Inside and Out - banner - both - 04.18

Tork Compact Foodservice Cloths - banner - both - 07.17

Rich's Plant Based and Gluten Free Crusts - banner - both - 07.18

Hormel - Fire-Braised Chicken - We Cook It - Operators Take Credit - skyscraper - both - 02.20

Sugar Foods ecoSticks Style and Substance - banner - both - 04.18

Nestle White Cheddar Mac - Customize Creamy Comfort - skyscraper - both - 04.19

Dixie Ultra Surface Systems - skyscraper - both - 02.23

Hormel - Fire-Braised Chicken - Ease Your Operator's Kitchen - banner - both - 02.20

Hellmann's Vegan Dressing and Spread - banner - OE - 10.22

Nestle Stouffers Can Your Classics Do This Recipe Ideas - banner - both - 01.20

Award Winning Flavor is Here - 2025 Food & Beverage Awards - banner - OE - 06.03 - 12.31.25

Sugar Foods ecoSticks Beautiful Inside and Out - skyscraper - both - 04.18

Sugar Foods ecoSticks Style and Substance - skyscraper - both - 04.18

Simplot GoodGrains - skyscraper - both - 01.20

Dan's Prize Pulled Meats Simplify the Kitchen - banner - both - 04.20

Rich's Plant Based Cooking Creme - skyscraper - both - 02.18

Nestle Vitality - Build a Refreshing Beverage Program - both - skyscraper - 04.20

Indiana Packers - Vertical Integration - banner - both - 07.21

Campbells Snacks Fulfill All  Needs with Ease - skyscraper - both - 05-14 - 07.31.25

Diamond Crystal Kosher Salt skyscraper with chef - both - 04.23

Wild Alaska Salmon Burgers - banner - both - 04.25

Nestle Stouffer White Mac and Cheese - banner - both - 08.18

Potato Perks App - banner - both - 05.22

Simply Potatoes Low Sodium Mashed Potatoes - skyscraper - both - 09.23

Butterball - Your Trusted Partner - skyscraper - both - 07.19

Basic American Shred Competition operator banner ad - 12.17

Simplot Conquest Crispy Potato Strips - skyscraper - both - 01.20

Seafood is Better - skyscraper - both - 05.21

In the evolving landscape of foodservice, customization has become a cornerstone of the dining experience. Consumers increasingly seek meals that align with their individual tastes, dietary needs, and lifestyle choices. This shift has propelled build-your-own (BYO) meal options to the forefront, offering diners the flexibility they desire while providing operators with opportunities to streamline operations and enhance satisfaction. From fast-casual to healthcare and campus dining, personalization is no longer a perk&mdash;it&rsquo;s a necessity.
Recent data highlights the value of customization. According to Bluedot&rsquo;s State of What Feeds Us report, 58% of diners say they are more likely to recommend a quick-service restaurant that offers a personalized ordering experience. On the flip side, 33% have opted not to order from a QSR simply because the experience didn&rsquo;t allow for enough customization&sup1;. These numbers send a clear message: personalization isn&rsquo;t just a driver of satisfaction&mdash;it&rsquo;s a make-or-break factor in dining decisions.
From an operational standpoint, BYO models also offer important advantages. Using a simple, adaptable base&mdash;such as mashed potatoes, grains, or pasta&mdash;operators can easily build out menus that appeal to a wide range of preferences without overwhelming the back-of-house. This approach enables efficient prep and service, helps control food costs, and reduces waste, all while increasing perceived value to the guest. It also lends itself to streamlined inventory management, since core ingredients can be cross-utilized.
The rise of personalization also aligns with broader consumer desires for &ldquo;intentional eating&rdquo;&mdash;a trend that emphasizes purpose-driven choices around nutrition, wellness, and flavor variety&sup2;. Offering guests the power to build their own meals allows operators to meet that demand without sacrificing consistency or speed of service.
Technology continues to support these evolving preferences. Self-service kiosks, mobile ordering, and digital menu boards enable easier ordering and more intuitive customization. These tools are helping foodservice operators meet today&rsquo;s customer demands with more accuracy and less strain on staff&mdash;important benefits in a labor-constrained environment&sup3;.
As expectations around convenience and control continue to shape the foodservice industry, build-your-own options offer a compelling solution. Personalization supports diner satisfaction, improves operational agility, and provides a flexible framework for menu development. Whether in a QSR kitchen or a large-scale dining hall, embracing this approach means staying ahead of what guests expect at the table.
Content courtesy of Idahoan Foodservice
&sup1;<a href="https://cstoredecisions.com/customers-want-personalization-consistency-when-dining/?utm_source=chatgpt.com" target="_blank">CStore Decisions &ndash; Bluedot's 2023 Consumer Study</a>
&sup2;<a href="https://restaurantandmore.com/blog/post/top-foodservice-trends-for-2024?utm_source=chatgpt.com" target="_blank">Restaurant &amp; More &ndash; Top Foodservice Trends for 2024</a>
&sup3;<a href="https://modernrestaurantmanagement.com/how-the-foodservice-industry-is-adapting-to-better-meet-consumer-needs-in-2024?utm_source=chatgpt.com" target="_blank">Modern Restaurant Management &ndash; Adapting to Consumer Needs in 2024</a>

From fast-casual to healthcare and campus dining, personalization is no longer a perk—it’s a necessity.

Menu Personalization/Build-Your-Own

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Menu Personalization/Build-Your-Own